Cultural Activism and Culture Jamming Essay - 5153 Words

Cultural Activism and Culture Jamming Cultural activism is not quite the same as traditional political activism. Within the sphere of traditional activism, there are issues like war, nuclear power, abortion and standard organizational principals and consciousness-raising strategies. Cultural activism (and more specifically culture jamming), in many ways goes beyond traditional strategies that have typified political action concentrating on issues like distribution and the public nature of art. It even goes beyond traditional barriers, embracing illegal methods of obtaining their goals. Another aspect that characterizes cultural activism is a belief that traditional methods (demonstrations, pamphleting, etc.) have proven ineffective†¦show more content†¦This means that it is an activist culture that tries to look at the underlying forms of power which constricts culture and makes attempts at breaking through those controls. It also means putting the cultural at the service of political goals, this is where the te rms activist art or political art, media piracy (radio, print, TV, film, internet publishing), and hactivism all have a common denominator of cultural activism and culture jamming. All these practices contribute to the notion that there must be a place for independent modes of communication and that cultural expression should be controlled more democratically, outside of the confines of commercial enterprise. If art does work within the confines of dominate media, it should do so critically, with the intention of subverting its message. Adrienne Richs Notebooks and Nina Felshins But Is It Art? both discuss the intersection of art and politics. In Richs text, we get a great discussion aimed toward uncovering the fundamental links between art and politics. What does it mean to produce political art? She quotes Tolstoy, who surprisingly held political art in disdain. He says, It is one thing to understand something and express it logically, and quite another to assimilate it organically, reconstructing the whole system of ones feelings, and to find a new kind of artistic expression for this new entity. (46) This is to say that things that get the labelShow MoreRelatedAdbusters Media Foundation: An Active Space for Participation2476 Words   |  10 PagesAdbusters. Adbusters also challenges mainstream messages through a practice called culture jamming. By taking popular ads from the media Adbusters challenges corporations and mainstream media by interrupting the consumer experience by revealing the underlying message and meaning behind the ad. This essay will argue that through Adbusters’ communicative practices, like the use of technology, print media, culture jamming and campaigns, the media activist group is making a significant impact in movingRead MoreThe Impact Of Advertising On People s Engagement With Social Issues Essay1601 Words   |  7 PagesQuestion 1 The Debate Over the Impact of Advertising on People’s Engagement with Social Issues In contemporary culture, advertising is more pervasive than it ever has been. With this being the case, many scholars have asked what are the changes in contemporary society that can be linked to in increase in the pervasiveness of advertising? Reasonably, one of the areas of society about which there has been most the study, directly or indirectly, as related to this question, is in people’s responsesRead MoreImpact Of Globalization On The Middle East Essay2269 Words   |  10 Pagesof capital, goods, knowledge, manpower and services among countries due to the increased technological and scientific improvements and diminished state-centric power. Globalization is the process of integration of cultures. It comes out of the interaction of people from different cultures and societies† (Demir and Varlik, 38). So the question is; how have these aspects affected international conflict in the Middle East? The concept of increase cross border communications has dramatically influencedRead MoreThe Starbucks Brandscape and Consumers10413 Words   |  42 Pagesand Consumers (Anticorporate) Experiences of Glocalization CRAIG J. THOMPSON ZEYNEP ARSEL* Prior studies strongly suggest that the intersection of global brands and iocal cultures produces cultural heterogeneity. Little research has investigated the ways in which global brands structure these expressions of cultural heterogeneity and consumers corresponding experiences of glocalization. To redress this gap, we develop the construct of the hegemonic brandscape. We use this theoretical lensRead MoreEssay on Comm 287 Study Guide4506 Words   |  19 Pagessearch for the true meaning of brands - or the brand essence, as it is often called - gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to the culture and to peoples lives. 9. Why was the purchase of Kraft by Phillip Morris spectacular news for the ad world? This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a salesRead MoreCase Study148348 Words   |  594 PagesTeaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29 Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Introducing Strategy The Environment Strategic Capabilities Strategic Purpose Culture and Strategy Business Strategy Corporate Strategy and Diversification International Strategy Innovation and Entrepreneurship Mergers, Acquisitions and Alliances Evaluating Strategies Strategy Development Processes Organising for Success Leadership